U.S. Ambassador to Israel Mike Huckabee delivered a compelling message to prospective travelers during the launch of the new Holyland Travel AI website: “COME NOW.” Speaking at the event, Huckabee emphasized that tourism in Israel is open, accessible, and safe, offering visitors a unique chance to explore biblical sites, hotels, and restaurants without the usual crowds.

Having visited Israel for more than 50 years and personally bringing tens of thousands of Americans on tours, Huckabee described the transformative power of visiting the country. “Before you come to Israel, you read the Bible in black and white. After you walk this land, you read it in 4K,” he said, highlighting the deep personal and spiritual experience available to travelers.

The Holyland Travel AI platform, developed by students at Reichman University, uses artificial intelligence to simplify trip planning, helping visitors build meaningful itineraries across Israel. Huckabee stressed that, with tourism still recovering from the war, now is the ideal moment to visit—guests can enjoy quiet hotels, less crowded buses, and unobstructed access to iconic landmarks.

Israel’s tourism sector is steadily rebounding. In 2025, the country welcomed 1.3 million visitors, up from post-war lows but still below pre-2023 peaks of 4.5 million. January 2026 arrivals totaled 120,000, offering travelers the opportunity to experience the country in a more personal and relaxed setting.

For those considering a visit, Ambassador Huckabee’s message is clear: the moment to explore Israel’s history, culture, and biblical heritage is now, and modern tools like Holyland Travel AI make planning the journey easier than ever.