A new community campaign has taken to the streets of Kiryas Joel, with a specially outfitted vehicle seen traveling through the neighborhood displaying large “Ben Melech” campaign advertisements.

Video circulating from Kiryas Joel shows the vehicle making its way through the community as part of the campaign's public rollout, bringing the campaign directly onto the streets of the rapidly growing Chassidish city.

The large display prominently carries the words “בן מלך” — “Ben Melech,” while additional campaign information appears alongside the main slogan.

The unusual mobile display has attracted attention as the campaign becomes visible around Kiryas Joel, using a moving vehicle to bring its message directly to local residents.

Further details regarding the campaign's organizers and full purpose were not independently confirmed at publication time.