The Toldos Avraham Yitzchak Rebbe has joined the efforts surrounding Bonei Olam’s “Aya” campaign, the organization's Yamim Noraim initiative raising funds to assist couples waiting to be blessed with children.

The campaign was launched ahead of Rosh Hashanah as Bonei Olam seeks support for the thousands of couples it assists with fertility treatment, medical guidance and related expenses. The campaign takes its name from the words “Ayeh mekom kevodo,” connecting the familiar Yamim Noraim tefillos with the yearning of couples still waiting for a child.

As part of the latest campaign efforts, the Toldos Avraham Yitzchak Rebbe took on a role in advancing the appeal.

During the meeting, the Rebbe also spoke warmly of R’ Shlomo Buchner, founder and president of Bonei Olam, praising his longstanding work on behalf of couples struggling with infertility and the many families that have been helped through the organization.

The “Aya” campaign has been gathering support across the Torah community in the days leading up to Rosh Hashanah. Earlier this week, members of Bonei Olam's rabbinic committee and leadership met with Rav Moshe Hillel Hirsch as the campaign formally got underway.

Bonei Olam has spent decades assisting Jewish couples facing infertility, providing financial assistance and support throughout fertility treatment.