Jeff Bezos is stepping back into the spotlight with one of his most ambitious projects yet: a $6.2 billion artificial intelligence startup known as Project Prometheus. Emerging from stealth with a staggering level of funding—much of it supplied by Bezos himself—the company positions the Amazon founder not as a passive investor but as an active, hands-on leader. Bezos will serve as co-CEO alongside Vik Bajaj, a former Google Life Sciences executive known for bridging advanced research with real-world applications.

Project Prometheus has already assembled a powerhouse team of nearly 100 researchers and engineers recruited from some of the world’s most elite AI labs, including OpenAI, DeepMind, and Meta. Unlike purely software-focused AI companies, this new venture aims to develop physical AI tools designed specifically for engineering and manufacturing across high-impact sectors such as aerospace, automotive development, and advanced computing.

At the core of the company’s mission is a new class of AI systems that learn from real-world experimentation rather than relying solely on simulation or synthetic data. This approach allows machines to improve rapidly through trial, discovery, and direct interaction with physical processes—an innovation that could accelerate breakthroughs in robotics, materials science, and large-scale industrial design.

For Bezos, the project aligns naturally with his longstanding interests in space exploration, infrastructure, and advanced manufacturing technologies. By creating AI platforms capable of driving real-world engineering progress, Project Prometheus could become a critical engine not only for next-generation robotics but also for future aerospace systems and large-scale industrial innovation.

The company’s massive funding, elite talent roster, and bold vision signal that Bezos intends to play a central role in shaping the next era of AI—not just in software, but in the physical world where technology meets machinery, materials, and high-stakes engineering. As Project Prometheus steps onto the global stage, it’s already being viewed as one of the most significant AI launches of the decade.