A popular jewelry influencer known online as the ‘Watch King’ was the victim of a bold and violent robbery outside his home, where surveillance footage captured two men dressed as construction workers assaulting and robbing him in broad daylight.

The incident occurred just steps from his front door, as the attackers tackled and pinned him to the ground before fleeing with over $500,000 worth of luxury watches and jewelry. The footage, which has since gone viral, shows the suspects wearing high-visibility vests and hard hats to blend into the neighborhood unnoticed.

The Watch King, who has built a massive following online by showcasing rare timepieces and high-end accessories, is reportedly recovering and cooperating with authorities. Police have launched an investigation and are using the footage to identify and track down the perpetrators.

The brazen nature of the crime has shocked fans and fellow influencers, highlighting growing concerns over targeted robberies of social media personalities known for flaunting wealth.