Amazon has officially launched its Prime Air drone delivery service in the Dallas-area suburbs, beginning with Richardson, Texas, marking a significant step forward in the company’s logistics innovation. The service, which started on December 4, 2025, allows Prime members to receive packages weighing up to 5 pounds within approximately 30 minutes, delivered within an 8-mile radius for a $4.99 fee.

The rollout features MK30 drones, designed to hover over residential neighborhoods and execute rear-drop deliveries directly to customer homes. Video footage accompanying the launch shows the drones in action, maneuvering between houses, navigating tight spaces, and completing swift deliveries.

Local reactions have been mixed. Many residents praise the convenience of faster shipping and the potential reduction in traffic from fewer delivery trucks, noting that the service could transform the speed and efficiency of e-commerce. However, some homeowners have voiced complaints about persistent buzzing sounds from the drones, which they say disrupt daily life and raise concerns over privacy.

Despite the noise, even some critics acknowledge the practical benefits of having a package arrive in under half an hour, especially during busy holiday seasons or urgent delivery needs. Amazon has indicated that the Richardson launch is part of a broader plan to expand drone delivery capabilities in multiple cities over the coming months, positioning Prime Air as a cornerstone of next-generation e-commerce fulfillment.